Global Coaching Study

The 2023 ICF Global Coaching Study, commissioned by the International Coaching Federation, marks a significant leap in understanding the coaching profession's evolution. As the fifth major research project since 2007, this study offers an in-depth look at the growth, economics, and demographics of the coaching world.

Global Expansion and Economic Impact

Despite the challenges posed by the COVID-19 pandemic, the coaching profession witnessed remarkable growth. From 2019 to 2022, the number of coach practitioners surged by 54%, reaching over 100,000 globally. This growth was particularly pronounced in emerging regions like Asia, the Middle East, Africa, and Eastern Europe. Impressively, the profession generated an estimated annual revenue of $4.564 billion in 2022, a 60% increase from 2019.

Diverse Revenue Streams

The study reveals a wide range in annual revenue, with more than half of coaches earning below $30,000. However, the average annual income from coaching increased to $52,800, indicating an upward trend in coaching’s economic value.

Fee Structures and Clientele

In 2022, the average fee per one-hour coaching session was $244, varying significantly across regions. The study also highlighted that coach practitioners averaged 12.2 clients, spending about 11.9 hours per week coaching, slightly less than in 2019.

Positive Outlook for 2023

Looking forward, coaches are optimistic about the future. A significant majority anticipate increased revenue, driven by growth in the number of sessions and clients.

The Profile of Coach Practitioners

The study presents an interesting demographic shift, with a steady increase in female practitioners, now constituting 72% of the total. It also highlights the diverse educational backgrounds, with the majority holding advanced degrees.

Business Coaching on the Rise

Leadership and executive coaching remain the most popular areas, reflecting a growing emphasis on business coaching. This shift aligns with the increasing number of coaches who cater to executives and business leaders.

Certification and Membership Trends

The importance of certification and membership in coaching organizations is underscored, with a significant majority of coaches holding credentials and affiliating with professional bodies.

Conclusion

The 2023 ICF Global Coaching Study paints a vivid picture of a thriving, evolving profession. With its global reach and increasing economic impact, coaching continues to establish itself as a vital and dynamic field. This growth trajectory not only underscores the profession's resilience but also its adaptability and significance in today's world.